The CRO Decision Engine for Shopify Stores
Beta Open
3 of 5 spots left

Your store loses money every day at places you can't see yet. CXI shows you exactly where — and what to do about it.

For Shopify brands doing $2M–$30M+ GMV. Install once. Every week CXI scans your store, tells you exactly what to change and where — and what fixing it is worth per month.

Apply for Early Adopter access → See sample outputs
First diagnosis in minutes
6 months free for beta
No CRO team needed
Early Adopter pricing forever
Your full revenue picture

Everything your store earns.
Everything it's currently missing.

Customers who left without buying. Customers who bought less than they could have. Products that always sell together but aren't shown together. And everything you've already fixed — with the revenue impact confirmed. CXI surfaces all of it automatically, sorted by what moves revenue most.

// CXI · Conversion Intelligence · Your store
Scanning
Conv. Rate
3.4%
+0.3pp
AOV
$84
−$2 vs bench
Revenue gap
$7.3k
/mo potential
Funnel · Last 30 days
Sessions→PLP
72%
+5pp
PLP→PDP
38%
+2pp
PDP→ATC
4.1%
↓ leak
ATC→Order
64%
−0.6pp
Mechanism scan
Desire ✓
Decision ✓
⚠ Reassurance
Risk ✓
Cog. Load ✓
Opportunities · Ranked by revenue
Issue
Mobile PDP · trust + shipping near ATC
+$2.4k
Growth
AOV · Trail Runner Pro cross-sell gap
+$3.8k
Issue
Search · "vegan leather care" zero results
+€4.1k
Growth
Homepage · CTA misaligned with top-margin category
+$1.1k
Resolved ✓ · Last month
Checkout friction removed → +1.2pp CR confirmed
Co-purchase signal
Trail Runner Pro + Cushion Max · 67% co-buy · no cross-sell on PDP
Shopify native $2M–$30M+ GMV focus 3 of 5 beta spots left Not another dashboard CoPilot + backlog
Why customers don't buy — and why they don't buy more

Every unsold cart has a reason.
Every smaller cart has one too.
CXI finds both.

Sometimes customers leave because shipping cost only appears at checkout. Sometimes they don't see the product that would have made them spend more. Sometimes they just don't trust the page enough to click buy. CXI identifies which one, on which page — tells you exactly what to change — and puts a monthly revenue estimate on it based on your actual session volume and category benchmarks.

// CXI · Diagnosis Engine · Weekly scan AI active
01
Full store scan complete
Every page, product, search query, order, and store change — analyzed
✓ Done
02
Revenue gap identified
Add-to-cart is 4.1% — category benchmark is 7%. Customers aren't confident enough to buy on this page.
✓ Done
03
Dollar value attached
847 visitors per month reach this page and don't buy. Fix: show trust signals and shipping info above the fold on mobile.
+$2,400/mo
Added to your fix list
Show reviews + shipping above the buy button — mobile PDP
Brief ready · revenue tracked
+$2,400
/mo est.
Always running
Scans your store every week automatically. No setup, no analyst, no waiting.
Real reasons, not guesses
Doesn't just show you a drop — tells you exactly why it happened, where, and what fixing it is worth.
Every finding has a price tag
Fix the $3,800/mo problem first, then the $2,400/mo one. Always know what's worth your team's time.
Your ranked fix list

Fix the most expensive problem first.
Every time. Brief included.

Every item names the broken page, the specific change to make — copy, layout, or feature — and the monthly revenue once it's shipped. One click generates a dev-ready brief your team can start on today. CXI then tracks whether revenue moved.

// Opportunities · Ranked by revenue impact
01
Mobile PDP · trust before buy
Trail Runner Pro · 847 sessions · Strong signal
+$2.4k/mo
02
Search · zero-result intent
"Vegan leather care" · 127 sessions / 30d · High intent
+€4.1k/mo
03
AOV · cross-sell gap
Cushion Max PDP · 67% co-buy rate · No cross-sell
+$3.8k/mo
04
Checkout · shipping surprise
Mobile step 2 · Top abandonment signal
+$1.9k/mo

Illustrative — your store gets its own pages, SKUs, and numbers after install

Store Memory

CXI learns your store.
The longer it runs, the sharper it gets.

Every problem found. Every fix shipped. Every revenue lift confirmed. Stored permanently against your store. CXI never recommends something you already solved — and when a new team member or agency joins, they start with full context. Not a blank slate and a two-hour briefing.

// Store Changes · CR & change markers
7D 14D 30D 90D CUSTOM

Recommended: review when performance drops — align changes with conversion shifts.

Store changes — how to use this page

Here you see captured changes in your store: product updates, promos, theme publishes, and manual notes. CXI records changes via webhooks (products, discounts, theme).

Back 1/4 Next Open CoPilot →
// CR % over time · change markers active Jan 5 — Apr 5
100 75 50 25 0 Jan 5 Feb 19 Apr 5
CR % RPS Orders Revenue Sessions AOV
Ask anything about your store

“Why is AOV below benchmark?”
“Which page loses me the most?”
“What should I fix this sprint?”
Ask. Get a specific answer — what to change, and what it's worth.

Ask anything about your store and get a specific, grounded answer — not advice from a generic playbook. CoPilot knows your actual funnel, your actual catalog, and everything you've already tested and fixed. “Why is AOV below benchmark?” returns the exact product to address, the specific change to make, and what it's worth per month. Your data. Your decision.

✦ CoPilot · Your store only
Where should I focus to grow revenue this month?
Your biggest open lever is checkout friction — 48% of users who add to cart abandon at the payment step where shipping cost appears for the first time.

Your ATC rate is healthy at 7.2%. The drop is entirely at checkout. Show shipping cost on the PDP and in cart — based on your order volume, this should add +$2,600/mo.

Your second lever: Trail Runner Pro pulls others into 67% of orders but has no cross-sell on its PDP. +$3,800/mo estimated.
→ Add both to your backlog?
Knows your history
Never recommends what you already fixed. Picks up exactly where your last session left off — every time.
Always a number attached
Every answer comes with a monthly revenue estimate. Walk into any leadership meeting with a number — not a hypothesis.
Product Intelligence

Your customers want to spend more.
CXI shows you exactly how to let them.

67% of customers who buy Trail Runner Pro also buy Cushion Max — but there's no cross-sell on that PDP. CXI flags it, tells you exactly where to add the cross-sell and how to frame it — and estimates $3,800/mo once you do. Built from your last 90 days of real orders. Every missed bundle, every underperforming cross-sell, every first purchase that predicts a customer worth 3x average LTV. Not modeled. Your actual data. Your specific recommendation.

// Product Intelligence · Last 90 days · Real orders
Top Cart Pullers
Trail Runner Pro
Pulls 4 products · 847 orders
#1 puller
Cushion Max
Pulls 2 products · 412 orders
#2 puller
Co-Purchase Pairs
Trail Runner Pro
+
Cushion Max
67% co-purchase rate · 312 orders
Rain Shield Pro
+
Trail Socks
43% co-purchase rate · 187 orders
Entry Product LTV Signal
Customers who buy Cushion Max first have 3.2x higher lifetime value
$840 avg LTV vs $260 store average · 4x repeat rate
3.2×
LTV multiplier

Built from your real Shopify orders — not modeled or estimated

A system that gets smarter every week

Find it. Fix it. Measure it.
CXI finds the next one.

CXI isn't a one-time audit. It runs every week, learns from every fix you ship, and gets sharper at finding the next revenue opportunity. The longer it runs on your store, the more precisely it understands what works — and what doesn't — for your specific customers.

01
Diagnose

Not just "something dropped." The exact page, the exact step, the exact reason — and the exact change that fixes it. Backed by your data.

02
Brief

One click turns any finding into a dev-ready brief — the specific change, the copy or layout direction, and the metric to track after you ship.

03
Ship

Your team ships the fix. CXI keeps watching — and automatically connects store changes to what moved in revenue, conversion rate, and AOV.

04
Measure

Before and after — conversion rate, revenue per session, average order value. Every confirmed result feeds into the next scan. The fix list gets sharper every sprint.

What CXI reads

One install. CXI reads your entire store — and keeps reading it every week.

Where customers drop off. What they search for and can't find. Which products always end up in the same cart. What your highest-LTV customers bought first. How store changes affect conversion. CXI reads all of it and turns it into one ranked list — sorted by what each finding is worth.

CXI

“CXI was an absolute jackpot — it confirmed what we suspected: our store had structural problems. Now we know exactly which ones to fix first, and what each is worth.”

Head of Ecommerce · Professional Sports Club · €27M GMV
Getting started

Install now. See your full revenue
picture in minutes.

No calls. No data project. No analyst. Install from Shopify and CXI starts scanning immediately — leaks, AOV gaps, product intelligence, and everything your store is currently leaving on the table.

01 / 03
Install from Shopify
Find CXI in the Shopify App Store and install. No technical setup, no analyst briefing, no onboarding call. CXI connects and starts scanning your store immediately.
First diagnosis in minutes
02 / 03
Your full revenue picture arrives
Within minutes: where customers drop off and what to change, where AOV falls short and which bundle to add, which products to feature together — all with specific recommendations and a monthly revenue estimate.
Evidence-backed read
03 / 03
Fix the highest-value problem first
Every finding comes with a brief your team can act on and a revenue estimate. Fix what costs you the most first. CXI tracks the result and finds the next one.
Brief included · ready to ship
More revenue from existing traffic — why most brands leave it on the table

The fastest-growing brands aren't
spending more on ads.
They're converting more of the
traffic they already have.

Conversion rate optimization — turning more of your existing visitors into buyers, and increasing what each buyer spends — is the highest-ROI growth lever most brands consistently underuse. Not because they don't want to, but because they don't know exactly where to start. CXI removes that problem entirely.

Without CXI
✗ You know conversion is below benchmark — but not exactly which page or why.
✗ Your AOV is lower than it should be but you can't pinpoint which category or product mix to address first.
✗ You run tests. Most find nothing. Priorities are set by opinion, not by revenue impact.
✗ Every month starts from scratch. No institutional memory of what worked — or what didn't.
Test win rate over time
CXI approach
With CXI
✓ You know the exact page, the exact change to make, and what it's worth — before you brief your team.
✓ You know which products to show together, built from your actual transaction data — not a heuristic.
✓ You fix the $3,800/mo problem before the $400/mo one. Every sprint, ranked by revenue impact.
✓ Every fix makes the next scan smarter. Conversion compounds — and so does AOV.
Test win rate over time
CXI is your automatic revenue
intelligence system — it finds the
leak, tells you exactly how to fix it,
and shows you what it's worth.
Every week. Automatically.
Diagnosis engine · Store Memory · Outcome Tracking · Ranked Backlog · Implementation Briefs
Apply for Early Adopter access →
How CXI compares

CXI vs. the usual stack

Every brand wants to convert more visitors and grow AOV without increasing ad spend. The difference is how fast you find the opportunities, how specific the fix is, and whether it comes with a revenue number attached.

Criteria CXI Typical analytics Agency retainer
Time to ranked priorities Minutes–hours after install & sync You build it — dashboards, segments, meetings Weeks — discovery, audits, proposals
Estimated $ on each fix Built in — backlog + briefs Rare — metrics, not monetized actions Varies — often qualitative
Store + test memory Native — what you fixed, shipped, measured DIY — exports & spreadsheets Deck-era — depends on team
AI grounded in your catalog CoPilot — PDPs, SKUs, co-buy, search No — generic or disconnected Sometimes — not wired to diagnosis loop
Cost shape SaaS — scales with GMV tier Stack + headcount Retainer + hours
Pricing

Built for brands where
a 1% conversion lift
changes the year.

Every plan includes the full CXI platform. No feature gates. Pricing scales with your GMV — because the value scales with it too. Each plan starts with a personal Setup & First Diagnosis Session so your first week delivers results, not setup overhead.

Setup & First Diagnosis
Personal onboarding session

We install CXI together and walk through your first full store diagnosis live.

Weekly Revenue Intelligence
Automatic — every week

Leaks, AOV gaps, product signals. All ranked by what each is worth per month.

Fix · Measure · Repeat
Briefs + CoPilot + Outcome Tracking

Your team executes. CXI tracks what moved. The backlog gets sharper every sprint.

Growth
Up to $10M GMV
$1,500 /month
+ $2,000 Setup & First Diagnosis — one time
  • Personal onboarding session with Ousainou
  • Full store diagnosis — live, together, in your store
  • Weekly automatic revenue scan
  • Ranked backlog — leaks, AOV gaps, product signals
  • Implementation Briefs
  • CoPilot — Chat + Analyse
  • Store Memory
  • Device Segments
  • Product Intelligence
  • Direct Slack access — 60 days
Apply for access →
We review every application. Onboarding starts within 48 hours.
Pro
$10M – $30M GMV
$3,000 /month
+ $4,000 Setup & First Diagnosis — one time
  • Everything in Growth
  • Extended onboarding — 2 sessions, 90-day roadmap
  • Outcome Tracking + Learning
  • Smart Benchmarks by store type
  • AOV Intelligence
  • Co-purchase + LTV analysis
  • Priority support
  • Direct Slack access — 6 months
  • Early access to new features
  • Quarterly strategy review call
Apply for access →
For brands where conversion moves serious revenue.

$30M+ GMV → Enterprise pricing on request  ·  Agency partner plans available  ·  All plans require application + approval

Before you install

Common questions

Straight answers on scope, data, and what happens after beta.

Is CXI only for Shopify?
Yes. CXI is built for Shopify stores—funnel, PDPs, on-site search, cart, and orders—so diagnoses map to surfaces you can actually change in the admin and theme.
What data does CXI use?
Store, funnel, behavioral, and order signals needed to attribute leaks to pages and products. You connect via the Shopify app; we don’t need a separate “data project” to start.
How do you treat privacy and GDPR?
We process store data to deliver the product you signed up for—aligned with GDPR expectations for processors. Use cases are diagnosis and product features, not resale. Details live in our Privacy policy.
Does CXI replace Google Analytics or our BI stack?
No — and it doesn’t try to. Your analytics stack reports what happened. CXI tells you why, what to fix, and what it’s worth. Keep both — you’ll just aim your tests at much clearer targets.
How fast is the first diagnosis?
Many shops see meaningful priorities within minutes of install once data begins syncing; depth grows as more sessions and orders accumulate.
We already work with an agency—does CXI still help?
Yes. Agencies move faster when the brief names the leak, page, and estimated upside. CXI gives them the same ranked backlog and ship-ready briefs your internal team would use.
What happens after the beta?
Beta brands that stay on get Early Adopter pricing locked forever (50% off the regular rate). If CXI isn’t a fit, you uninstall—no long contract tied to the beta offer.
Early Adopter Program

Apply for one of 3 remaining spots.

CXI is in private beta. We're onboarding 5 US DTC brands personally — 3 spots remain. Six months free. Early Adopter pricing locked forever.

We review every application within 48 hours. If your store is a fit, Ousainou will reach out directly via email to set up your first diagnosis session.

3 of 5 spots left
6 months free
US DTC brands only
Early Adopter pricing forever
Leonard N’Jai, founder of CXI
Founder Leonard N’Jai 9 years in CRO. Built CXI because every client deserved a diagnosis — not just more data. 9+ years · CRO & data analytics
Beta Program · 3 of 5 spots left

6 months free.
Early Adopter
pricing forever.

I'm personally onboarding five US DTC brands. Three spots are still open. You install — I walk you through your first diagnosis. Within minutes you see exactly what CXI finds in your store. No pitch deck. No sales call. No commitment until you've seen the output.

In exchange: a 30-minute conversation at month two. A LinkedIn testimonial if CXI delivers. That's it.

Apply for Early Adopter access →

Or email [email protected] directly

What you get
6 months free · Full platform · Personal onboarding · Direct founder line
What I ask for
30-min feedback call at month 2 · LinkedIn testimonial if satisfied · Permission to use as reference
Who it's for
US DTC brands · $2M–$30M+ GMV · Shopify · No dedicated CRO team
After beta
Early Adopter pricing locked in forever — 50% below regular rate
3 of 5 spots left · US DTC only · $2M–$30M+ GMV · Shopify
Apply for Early Adopter access →

See exactly what your store
is leaving on the table — in minutes.

Where customers drop off and what to change. Where AOV falls short and which bundle to add. Which products to feature and where. All ranked by revenue — all with a ready-to-use brief.

  1. 1

    Install CXI from the Shopify App Store — you're tracking in minutes, no setup required.

  2. 2

    Read your first diagnosis — the exact pages, products, and steps where your store bleeds revenue.

  3. 3

    Ship from a backlog ranked by revenue — briefs included, outcomes tracked automatically.

3 of 5 spots left. Six months free.
50% off locked forever as an
Early Adopter. Install and see
the full picture — leaks, AOV gaps,
product intelligence — within minutes.

Apply for Early Adopter access →

3 of 5 spots left · 6 months free · Early Adopter pricing forever · US DTC only